Under the Hood: Client Program Design

April 14, 2018
Mark Santistevan

Effective program design establishes long-term success for our clients and is a fundamental building block of Advantage Training. We see all walks of life, all fitness levels, all ages, and all with various fitness backgrounds. For some, this is their first experience in a gym. For others, they may have previous experience and are simply looking to get back to a previously held fitness level. Youth to pro athletes – all with varying needs. Furthermore, the segments of people selecting training as an option have certainly changed, according to IHRSA.

As a client, have you ever wondered what goes into designing a program? Is it as simple as simply lifting weights and putting them down?

Factors of Program Design

There are many factors that we take into consideration when creating a program:

  • The Client’s goals
  • The Client’s physical abilities
  • The Client’s weight room experience
  • The Client’s stability, mobility, and asymmetries
  • The Client’s weekly commitment, and more…

…just to name a few.

In this segment, Spencer Tatum, Advantage Training’s Director of Training, discusses training progressions, and how we create programs for our de-conditioned clients, all the way to our pro athletes. Every person has something in common: A starting point. Check it out.

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Mark Santistevan

Mark purchased his first fitness facility when he was 26 years old and owned 3 multi-purpose facilities by the time he was 30. His passion for seeing others succeed is tied to a strong belief in the need to create an environment that keeps members “wanting to come back for more”. These business practices led him to be named “Gym Owner of the Year” in 2000. In an industry that averages 30% member usage of the club’s facilities, his clubs had over 80% member usage. Mark sold his clubs and started a consulting company becoming an advisor to a licensing chain of over 300 locations, Nike Sports Centers, Anytime Fitness, and many other privately owned fitness and wellness groups. His attention to data collection and analysis has led him to create programs that drive operational performance leading to higher utilization of programs from the groups that are served. Mark is the President of Advantage Training, LLC and resides in Scottsdale, Arizona with his wife Elisabeth and their three girls.

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